Summerfest, The World's Largest Music Festival

May 18, 2020
12:00 PM - 1:00 PM


Wisconsin Success Story - Summerfest

Every spring we provide a spotlight to a business that started and continued to thrive from right here in Wisconsin.

This year we're proud to bring you Summerfest, The World's Largest Music Festival presented by Sara McGuire.

In this 45-minute webinar with a Q&A, Sara will cover how Summerfest started, how it became the largest music festival in the Midwest and how they provide a successful event year after year. 

Summerfest faces extraordinary challenges this year in the face of the COVID crisis.  Sara will share with us some ways she and her team have managed to move one of the largest events in the nation from one holiday weekend to another this year and what lies ahead for Summerfest.  

What You Will Learn

  • How Summerfest came to be and how it has grown into THE summer event of the region.
  • Key insights and tactics used to engage fans before, during and after the event
  • How Summerfest is responding to the COVID-19 crisis
  • Q&A - feel free to submit your questions ahead of time or during the event


Summerfest presented by American Family Insurance in Milwaukee Wisconsin hosts over 800 bands and 900000 fans over 11 days on 11 different stages.

This event is FREE to members & guests. Register today!


How To Access This Event

  1. Register for the webinar on the AAF Madison website
  2. Submit any questions you have for our speakers ahead of time via the registration question box
  3. Prior to the event, you will receive an email with the webinar link

If you have any questions, please contact [email protected]

A Little More About Our Speakers

Sara McGuire

Sara McGuire, Marketing & Advertising Manager

Sara has 20 years of marketing experience and has worked with Milwaukee World Festival, Inc for over five years. Sara wears several hats while making Summerfest a annual success. One of them is being a key team member in the development of the annual marketing campaign and grassroots coordination for the event. It's her job to keep Summerfest relevant and at the forefront of the entertainment industry.


Thank You To Our Sponsors

Geo Group - Presenting Sponsor       Big Shoes Network - Sponsor    SAG-AFTRA - Sponsor


$0.00 FREE Member Webinar Registration

$0.00 FREE Guest Webinar Registration