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Summerfest - 2020 Wisconsin Success Story

Every spring we provide a spotlight to a business that started and continued to thrive from right here in Wisconsin.

This year we're proud to bring you Summerfest, The World's Largest Music Festival presented by Sara McGuire.

In this 45-minute webinar with a Q&A, Sara will cover how Summerfest started, how it became the largest music festival in the Midwest and how they provide a successful event year after year. 

Summerfest faces extraordinary challenges this year in the face of the COVID crisis.  Sara will share with us some ways she and her team have managed to move one of the largest events in the nation from one holiday weekend to another this year and what lies ahead for Summerfest.  

What You Will Learn

  • How Summerfest came to be and how it has grown into THE summer event of the region.
  • Key insights and tactics used to engage fans before, during and after the event
  • How Summerfest is responding to the COVID-19 crisis
  • Q&A - feel free to submit your questions ahead of time or during the event



Summerfest presented by American Family Insurance in Milwaukee Wisconsin hosts over 800 bands and 900,000 fans over 11 days on 11 different stages.



To view the full videos used in the presentation, check out the 2019 Summerfest Recap and the Opening Day promotion.


Join the Summerfest Community

Connect with Summerfest and stay up-to-date on the World's Largest Musica Festival via social media.



Or download the Summerfest App!

The Summerfest App fueled by Pepsi® is a must-have for Fans who want “The World’s Largest Music Festival” in their pocket! See their site for details.

Summerfest App



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A Little More About Our Speaker

Sara McGuire

Sara McGuire, Marketing & Advertising Manager

Sara has 20 years of marketing experience and has worked with Milwaukee World Festival, Inc for over five years. Sara wears several hats while making Summerfest a annual success. One of them is being a key team member in the development of the annual marketing campaign and grassroots coordination for the event. It's her job to keep Summerfest relevant and at the forefront of the entertainment industry.



Thank You To Our Event Sponsors

Geo Group - Presenting Sponsor       Big Shoes Network - Sponsor    SAG-AFTRA - Sponsor

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