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The Changing Face of AAF Madison

Change is inevitable.

No one knows that more than those of us who work in advertising and marketing. Our industry is one of continuous improvement. And, as the unifying voice of advertising, AAF Madison must be constantly looking at how we can improve as well.

Within just a few short months, thanks to the hard work of our Board of Directors and member volunteers, this group has made significant changes to become a more relevant and engaging part of our local industry.

How have we done this?

  1. The first change is our new website. With enhanced functionality, we’ve simplified event management while also improving member access. I’d like to personally thank our communications chair, Kelly Meyer, for her leadership in this process as well as Stephen Cardwell at Foremost Media for his insights and assistance.
  2. The next change is an administrative one. We are pleased to welcome Robin Wendt as our new Executive Director. Robin brings business acumen and experience in running non-profit administrative services to AAF Madison, as well as a can-do spirit and infectious energy. If you have any questions, whether it’s about membership or the American Advertising Awards, Robin is ready to help you.
  3. The third, and most exciting change, is an increased focus on providing greater member value. We’ve taken a hard look at our bottom line and have committed to investing more in quality speakers and networking events. The result? Programs that will inspire you, grow your knowledge base and help you gain greater connections to like-minded professionals right here in Madison.

As we embark on our membership renewal and recruitment drive and our signature event—the American Advertising Awards—I look forward to connecting with more of you as we continue to build this organization into a more vital and relevant part of our community.

Thanks for being a part of our growth.

Emily Shea
AAF Madison President


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