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ADDY Frequently Asked Questions

Entries for the 2020 American Advertising Awards open December 1!

Whether this is your first time entering the American Advertising Awards (aka ADDYs) or you’ve participated for many years, you may have some questions. We hope that the entry process is straightforward, but we know there’s a lot of information. Below are some answers to frequently asked questions.

If you don’t find your answer here, please feel free to reach out to us and we will help you out!

When is the entry deadline for the 2019 American Advertising Awards?
Friday, January 10, 2020 at noon.

What are the entry fees?
See the American Advertising Awards page for up-to-date pricing.

Are there any cost savings by being an AAF member?
Yes! If you aren’t already a member and plan on submitting multiple entries to the ADDYs, consider becoming a member. Members save $30 per single and campaign entry. There are also cost savings for ADDYs show tickets and duplicate award orders.

How do I submit my entries?
Submit your entires online on ADDY Entry Portal. If you entered last year, the same log on and password can be used. If you did not enter last year, you will need to register and create a username and password.

Where do I turn in my physical entry?
Entries can be submitted during Call To Entry at Adams Outdoor Advertising (102 E Badger Road, Madison) on:

  • Thursday, January 9 from noon – 5:30pm
  • Friday, January 10 from 7:30am – noon

If you are unable to make it during either of these days, entries and a signed manifest can be mailed to Morgan Murphy Media ? Robin Wendt, 7025 Raymond Road Madison, WI 53719.

How do I prepare my physical entry for submission?
After you've reviewed the rules and categories and submitted your entries online, you'll need to prep your work for Call To Entry.

  1. Print out 2 entry forms for each entry submission. You will find a unique category and entry number label on the form that you will use for identification of each entry.
  2. Attach a category/entry number label from the bottom of the entry form to the back of each corresponding entry. (If a campaign or multi-part entry, label the back of each piece ‘1 of 2’ or ‘2 of 2’ etc.)
  3. Put 2 copies of the entry and 2 copies of the entry form in a clear envelope with the entry visible on one side and the entry form visible on the opposite side.

You will also need to bring a copy of the signed manifest listing all your entries with you to Adams Outdoor Advertising on the dates listed above. Clear envelopes are available at Adams Outdoor Advertising in advance & during Call to Entry. Please do not submit any mounted entries.

Materials will be available at Adams Outdoor if needed, but we recommend preparing work prior to Call To Entry.

Do I have to turn anything in if I’m submitting a digital entry?
No, categories that are specified as fully digital in the rules do not require a physical copy of the entry to be dropped off at Adams Outdoor Advertising. However, you will need to send in your signed manifest and entry forms.

The following are fully digital categories:

  • Entries in all Online/Interactive categories (#37–47 and 75)
  • Entries in all Film, Video & Sound categories (#48–71)
  • Entries in select Elements of Advertising categories (#85–98)

Please mail your entry form and signed manifest to us at Morgan Murphy Media, Attn. Robin Wendt, 7025 Raymond Road Madison, WI 53719. Deadline for entries is January 10.

Ready to enter the 2020 American Advertising Awards! Get started today!


Need any other questions answered? Or have any other questions you'd like added to this list?

Email us at [email protected] or leave a comment below.

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