MAFF Foundation

The Madison Advertising Federation Foundation (MAFF) was created to provide educational funds for worthy journalism, marketing and advertising students and to support education and research in the field of advertising.

Funding the Future of our Industry

Each year, the Madison Advertising Federation Foundation, part of the American Advertising Federation, awards up to $5,000 in scholarships to worthy Madison area undergraduate students.

The MAF Foundation would like to assist students studying in the areas of advertising, public relations, commercial art, communication arts, or marketing who have at least one semester remaining after this current semester.

(This means students graduating in May 2021 are not eligible. Proof of enrollment will be requested.)

Now Accepting MAFF Applications

MAFF is now accepting scholarship applications for 2021! If you're a Madison-area student studying in areas related to marketing communications or advertising, apply today for your chance to earn up to $1,000. Submit your application online.

Application deadline: April 19, 2021.

Winners announced: April 28, 2021.

Awards Presented: October 2021.




Eligibility Criteria: Madison Advertising Federation Foundation is offering scholarships to college students pursuing a career in an advertising-related field. Applicants must have at least one semester of undergraduate study remaining to be eligible. Applicants must be enrolled in marketing, commercial art, communications, or business programs. The Madison Advertising Federation Foundation has a predetermined list of weighted criteria that will be used in evaluating and judging each of the applicants. Award winners will be notified in writing.


 2020 Scholarship Winners


Ayelen Bravo
Claire Splinter
Abby Meyer
Katie Baker
Shana Toombs

For more information about the MAF Foundation or to make a tax deductible donation, please contact one of the Foundation Trustees:

Bill Kennedy, [email protected] 
Georgia Roeming, [email protected]  
Michael Knapstein, [email protected]