MAF Foundation

The Madison Advertising Federation Foundation (MAFF) was created to provide educational funds for worthy journalism, marketing and advertising students and to support education and research in the field of advertising.

Funding the Future of our Industry

Scholarships are awarded annually to students selected from higher education institutions, including UW Madison, Madison College (MATC) and Edgewood College.

Students studying in the areas of advertising, public relations, commercial art, communication arts, or marketing who have at least one semester remaining after this current semester are welcome to apply.

Now Accepting Applications

MAFF is now accepting scholarship applications for 2020! If you're a Madison-area student studying in areas related to marketing communications or advertising, apply today for your chance to win up to $1,000. Submit your application online or download the application to mail or email in.

Application Deadline: April 10, 2020
Winners Announced: April 29, 2020
Awards Presented: October 2020




Downloaded applications should be submitted in .pdf format via email to [email protected] or mailed to the address shown on the application. Applications must be submitted by April 10, 2020.

Eligibility Criteria: Applicants must have at least one semester of undergraduate study remaining to be eligible. Applicants must be enrolled in marketing, commercial art, communications or business programs. The Madison Advertising Federation Foundation has a predetermined list of weighted criteria (see below) which will be used in evaluating and judging each of the applicants. Award winners will be notified in writing. Students graduating in May 2020 are not eligible. Proof of enrollment will be requested.


MAFF 2017 Winners

Congratulations to our 2019 Scholarship Winners!

Jenna KohrtMadison College

Mackenzie Dow UW Madison

Liz Grady - UW Madison

David Weinberg - UW Madison

Allysan Melby - UW Madison

Anju Ozaki - Edgewood College

Nicole Shields -UW Madison

Also in the photo MAFF Trustees: Bill Kennedy
(right) and Georgia Roeming (left)

For more information about the MAF Foundation or to make a tax deductible donation, please contact one of the Foundation Trustees:

Bill Kennedy, [email protected] 
Georgia Roeming, [email protected]  
Michael Knapstein, [email protected]