MAF Foundation

The Madison Advertising Federation Foundation (MAFF) was created to provide educational funds for worthy journalism, marketing and advertising students and to support education and research in the field of advertising.

Funding the Future of our Industry

Scholarships are awarded annually to students selected from higher education institutions, including UW Madison, Madison College (MATC), Edgewood College and Madison Media Institute. 

Students studying in the areas of advertising, public relations, commercial art, communication arts, or marketing who have at least one semester remaining after this current semester are welcome to apply.

Now Accepting Applications

MAFF is now accepting scholarship applications for 2019! If you're a Madison-area student studying in areas related to marketing communications or advertising, apply today for your chance to win up to $1,000.

Application Deadline: April 12, 2019
Winners Announced: April 29, 2019
Awards Presented: October 2019

Submit your application online or download the application to mail or email in.



Downloaded applications should be submitted in .pdf format via email to or mailed to the address shown on the application. Applications must be submitted by April 12, 2019.

Eligibility Criteria: Applicants must have at least one semester of undergraduate study remaining to be eligible. Applicants must be enrolled in marketing, commercial art, communications or business programs. The Madison Advertising Federation Foundation has a predetermined list of weighted criteria (see below) which will be used in evaluating and judging each of the applicants. Award winners will be notified in writing. Students graduating in May 2019 are not eligible. Proof of enrollment will be requested.

MAFF 2017 Winners

Congratulations to our 2018 Scholarship Winners!
(pictured left to right)

Megan Otto - UW Madison

McKenzie Halling - Edgewood College 

Joelle Stewart - UW Madison

Sofia Biros - UW Madison

Molly DuCharme - Edgwood College

Erin Moran - Edgewood College

Bernadette Witzack - Madison College

Lisa Wrasse - Madison College 
(not pictured)

Also in the photo MAFF Trustees: Bill Kennedy
(left) and Michael Knapstein (right)
Not pictured: MAFF Trustee Georgia Roeming 

For more information about the MAF Foundation or to make a tax deductible donation, please contact one of the Foundation Trustees:

Bill Kennedy, 
Georgia Roeming,  
Michael Knapstein,